White-label website maintenance plans
Our white-label website maintenance gives your agency a care plan to resell on every client site. We stage and test updates, keep nightly off-site backups, watch uptime and send a monthly report in your brand.
- ToolingWordPress · WooCommerce · Shopify
- Best forWeb design agencies
- Scope & quoteWithin 2 business days
Maintenance, run the way agencies need it run.
The unglamorous work that keeps client relationships alive.
Send the brief and a named producer turns it into a written scope: 6 deliverables, each priced, with the assumptions and the tools listed — WordPress, WooCommerce, Shopify, Webflow, Uptime monitoring, Cloudflare. Nothing is built until you have agreed that document, and the price on it is the price you pay.
It is the brief we see most often from web design agencies, digital marketing agencies, full-service agencies. Everything ships under your agency's name — the staging link, the commits, the checklist and the handover — and your client never learns we were involved.
- Pillar
- Support — The unglamorous work that keeps client relationships alive.
- Tooling
- WordPress · WooCommerce · Shopify · Webflow · Uptime monitoring · Cloudflare
- Most often for
- Web design agencies
- Scope & quote
- Within 2 business days — scope
Maintenance: what you get.
Every item here appears in the scope document with a price against it. Nothing starts until you approve it.
- 01Core, plugin, theme and PHP updates staged and tested before release
- 02Nightly off-site backups with a documented restore procedure
- 03Uptime and performance monitoring with alerts
- 04Security hardening, malware scanning and login protection
- 05A block of small-fix hours each month
- 06Monthly white-label report per site
White-label website maintenance means we look after your clients’ sites while your agency sells the care plan as its own. The reports carry your logo, and we never contact your client.
What white-label website maintenance covers
It covers the routine work that keeps a site safe and working, plus a small block of hours for fixes each month. The value lies in how carefully that routine is done.
Updates are the clearest example. A plugin update can break a checkout or a form without any error on screen. So we apply updates on staging first, test the pages and flows that earn the client money, then release them.
PHP upgrades get the same treatment, because hosts retire old PHP versions on their own schedule. We also check backups by restoring them, since a backup nobody has tested is a guess.
Sites that need more than updates
WooCommerce stores need the most care. We test the checkout after updates, and payment gateway plugins get extra caution because a silent failure costs sales.
Restoring a store also needs thought. Rolling back the whole database would delete orders placed since the backup. So we plan a store restore around the order data instead of running it blind.
Shopify and Webflow sites have no plugin updates in the WordPress sense. Care there means reviewing apps and integrations, checking forms and tracking, and handling content fixes from the monthly hours.
A site that is already broken, slow or hacked needs work before a plan can start. We scope that separately through website rescue and bug fixing, performance optimisation or our WordPress malware cleanup service.
A store our founder built and maintained
Our founder built the Heat Pumps 4 Pools WooCommerce store for a UK pool-heating retailer: catalogue, product templates and checkout. After launch he stayed on as its maintenance engineer.
That ongoing maintenance is the same care-plan pattern we now offer agencies under their own brand. The store is live, so you can open it and judge the work yourself.
Pricing a care plan
Maintenance is ongoing work, so it runs on a monthly retainer sized in hours. You get a written scope listing each site and what it covers before anything starts. Plan prices start from £500 a month, and our rates page lists what each tier includes.
The number of sites, how many are WooCommerce stores and the fix hours you want each month move the price most. Premium plugin licences, backup storage and CDN costs are billed at cost or held in your accounts.
What you charge your client is up to you. Your margin is never our business.
Maintenance: when to send it.
- You have clients on 'we will look at it when it breaks'
- Updates are being skipped because nobody has time to test them
- You want a recurring revenue line that does not need a developer on staff
- 01
Send the brief
Reply within 1 business day
- 02
Scope & quote
Within 2 business days
- 03
Production
Timeline fixed in the scope
- 04
QA & review
Published checklist, every build
- 05
Agency delivery
Handover doc with every launch
- WordPress
- WooCommerce
- Shopify
- Webflow
- Uptime monitoring
- Cloudflare
Maintenance: who briefs it most.
Web design agencies
Overflow capacity with a named producer, so the date you promised holds.
How we work with you →Digital marketing agencies
A production team that takes the build, the fixes and the tracking off your plate.
How we work with you →Full-service agencies
One partner across development, SEO, paid media and support — one contract, one channel.
How we work with you →
Questions agencies ask about white-label website maintenance
01Will the monthly report carry our brand?
Yes. Each site gets a monthly report in your agency’s brand, listing the updates applied, backup and uptime status, fixes made and anything we recommend. You send it to the client as your own work. Staging domains and handover documents carry your brand too, and nothing in the report mentions us.
02Do you maintain sites you did not build?
Yes. We begin with a short audit of the theme, plugins, hosting and backups, and flag anything that needs fixing before routine maintenance makes sense. That audit becomes part of the written scope, so you and your client both see the starting point. Fixes it turns up are quoted separately.
03What happens if an update breaks something?
Updates go to staging first, so a break shows up there rather than on the live site. If something breaks on the live site anyway, we roll back from the latest backup and fix the cause on staging. Where the fault sits inside the agreed scope, the fix is at our cost, and the monthly report records what happened.
04Who holds the hosting and plugin licences?
You or your client, never us. We work through a scoped login shared from a password vault, and licences stay in the account that pays for them. If the plan ends, we revoke our access and confirm it in writing, as set out in our security practices.
05Is malware cleanup included in a care plan?
Prevention is included: hardening, malware scanning and login protection run on every site in the plan. Cleaning a site that is already infected is a separate fixed-price job, because the time it takes depends on how deep the infection goes. Once the site is clean, it moves onto the plan.
Send the brief — get a fixed price within two business days.
Tell us what the Maintenance project needs and when. Client names can wait until the NDA is signed; a named producer replies within one business day.