White-label local SEO services

What white-label local SEO includes

White-label local SEO is the work that helps a client appear in map results and local searches, carried out by a partner under your agency’s brand. For most local clients it comes down to the Google Business Profile, consistent citations, useful location pages and a steady review process.

Google weighs relevance, distance and prominence for local results. Distance depends on where the searcher stands, which no agency controls, so our work focuses on relevance and prominence.

Google Business Profile, citations and location pages

Google Business Profile

We audit each profile against the real business: primary and secondary categories, services, hours, service areas, photos and the website link. Website links get UTM tags so GA4 can separate profile visits from other organic traffic.

The client keeps ownership of every profile. We work as a manager you add, never as an owner.

Citations

Business name, address and phone number should match everywhere the business is listed. We audit the main directories in the client’s country, fix inconsistent or duplicate listings, and keep a citation sheet that becomes the source of truth for future changes.

Location pages

Each location or service-area page needs content that belongs to that place: the team, the services offered there, local proof and how to get there. Pages that only swap the town name count as doorway pages under Google’s spam policies. We build to a template you approve and fill it with real local detail.

A review process without shortcuts

Reviews come from real customers through a simple, repeatable process. We set up the request flow, usually an email or text with a direct review link after each job, and write response templates in the client’s voice for positive and negative reviews.

We never write, buy or incentivise reviews. Fake reviews break Google’s policies, and in the UK and US they break consumer protection law too. Google’s policies also rule out asking only happy customers, so every customer gets the same request.

How it runs, and what it costs

You send the list of locations, the client’s goals and access to the profiles and site. We return a written scope and a fixed price within two business days, then work to a monthly plan. The monthly local visibility report goes out in your brand, with a change log for each location.

Our team in Dhaka (UTC+6) overlaps the UK working day in our afternoon and US East Coast mornings in our evening.

Ongoing local SEO sits within the Premium plan, from £2,400 a month, and Enterprise, which adds multi-brand and multi-team support. A one-off citation clean-up or a set of location pages gets its own fixed price, and the number of locations moves that cost most. Every plan is on the rates page.

Local work is one part of our white-label SEO services. For a build you can open, see SEO Agency in Essex, an agency site our founder built before SoftVolt AI, with service and location page templates the agency extends itself.