White-label digital marketing for agencies

What is white-label digital marketing?

White-label digital marketing is SEO, paid media, conversion and tracking work that a partner delivers for your agency’s clients under your agency’s name. The partner runs the campaigns and the fixes. Your agency sells the service, owns the client relationship and sends the reports, which carry only your brand.

It works best when the channels come from one team. The landing page, the tracking and the campaign then share one owner, and a broken conversion tag never sits between two suppliers blaming each other.

What a white-label marketing agency handles for you

We run the day-to-day execution across organic search, Google Ads, Meta Ads, landing pages and tracking. You set the strategy, approve budgets and keep every client conversation.

Organic search

Keyword research mapped to pages, on-page work, content briefs, technical fixes and outreach-led link building. Our co-founder, Md Mazidul Hossain Likhon, leads SEO, with 4+ years across 50+ clients in semantic SEO, link building, GEO and AEO.

Paid search and paid social

Google Ads Search, Shopping and Performance Max campaigns run inside your manager account. Facebook and Instagram campaigns run through partner access from your Meta business portfolio, with the Pixel and Conversions API verified. Every bid or budget change comes with a written reason.

Landing pages and conversion

Our developers build the pages your campaigns land on, in WordPress or Next.js, and fix the forms, checkouts and booking flows that lose leads. Because the same team builds and measures, an A/B test reaches the live site instead of waiting in a developer queue.

Tracking that holds up

We implement GA4, Google Tag Manager, Consent Mode v2 and server-side events for Google Ads and Meta, and we test every conversion end to end. When the CRM and the ad platform disagree on lead numbers, there is a documented answer.

Edge cases we plan for

Some clients have their own marketer who edits campaigns too. We agree with you who changes what, and the change log records every edit we make.

Google Ads, Meta and GA4 often report different conversion counts for the same period. We write down which source each report figure comes from, so nobody compares unlike numbers in a client meeting.

You stay in charge of the strategy, budget approvals, pricing and every call with the client.

Which channel fits which client

Most clients need two or three channels working together. Use this table as a first filter, and the written scope confirms the plan.

Client need	Approach	Why
Enquiries this month, for a service people already search for	Google Ads management	Search ads meet existing demand at the moment someone looks for it.
Steady growth over months from a site worth building on	White-label SEO services	Organic traffic is slower to start, but content and links keep working after the month ends.
A visual product or offer people do not search for yet	Meta Ads management	Paid social reaches people by interest and audience before they know what to search for.
Traffic already arrives but few visitors convert	Conversion rate optimisation	Fixing the page first makes future ad spend go further.
Ad platforms, GA4 and the CRM all disagree	Analytics and tracking	Bidding and reporting both depend on conversions being recorded correctly.
A local business with a defined service area	Local SEO alongside Search ads	Map results and Search ads both appear for local searches, so each supports the other.

How a marketing retainer runs with your agency

You send the brief, we return a written scope and fixed price within two business days, and a named producer runs the work from a shared Slack Connect or WhatsApp channel. Nothing starts until you approve the scope.

Each channel gets a monthly plan. Development, SEO and paid work run in parallel, with a weekly status you can forward. Landing pages go up on a password-protected staging URL under your brand before they go live.

White-label PPC management in your accounts

Google Ads campaigns run inside your manager account, and Meta campaigns run through partner access in your business portfolio. Spend and history stay with your agency and the client’s accounts, and every report carries your logo.

The team works from Dhaka (UTC+6, no daylight saving), between 09:00 and 23:00 local time. The Dhaka afternoon overlaps the UK working day, the evening overlaps US East Coast mornings and the morning overlaps the Sydney afternoon.

Pricing for white-label marketing services

SEO and paid media are part of the Premium plan, from £2,400 a month, and of Enterprise, which is quoted. The Essential plan (from £500 a month) and the Growth plan (from £1,200 a month) cover website builds.

Premium includes:

• Up to 6 active projects at a time
• Builds, AI automation, SEO and paid media
• Fast-track turnaround (5 to 7 business days)
• Up to 15 pages per project
• A named producer and shared channel
• Priority support, same-day response

Enterprise adds unlimited active projects billed monthly, the full white-label suite, turnaround agreed in writing, capacity planning and reporting, and multi-brand and multi-team support.

Ad spend, tools and other third-party costs are billed at cost or held in your accounts. We never mark them up, and what you charge your client is your business.

One-off work, such as an account rebuild, a tracking set-up or a set of landing pages, gets its own written scope and a fixed price. The cost moves with the number of channels and ad accounts, the campaigns to build or rebuild, the landing pages needed and the state of the existing tracking. Every plan is on the rates page.

Builds you can open

We do not publish results from partner campaigns, because those accounts belong to your clients. What you can open is a site our founder built before SoftVolt AI, of the kind paid campaigns land on.

Patriot Insurance Group is a full-stack WordPress build for a division of a US insurance group. It separates personal, business and industry cover into a clear services structure, with enquiry and quote-request flows.

The content structure lets the client’s team maintain pages without breaking templates. That matters for campaigns, because landing pages change often and should not need a developer each time.

In-house team, freelancers or a white-label partner

A partner suits agencies whose marketing work changes month to month or spans several channels. An in-house team suits agencies with steady demand in one channel and the time to manage specialists.

Factor	In-house team	Freelancers	White-label partner
Cost	Salaries plus benefits, payroll taxes, tools and management time, for each channel	A rate per freelancer that varies widely, plus your time coordinating them	A monthly plan, or a fixed price against a written scope
Time to start	Weeks to months for each hire	Whenever each person is free	A written scope and fixed price within two business days
Who manages the work	You do	You do, across several people	A named producer in your shared channel
Range of skills	One hire per channel	One specialism per freelancer	SEO, paid media, CRO, tracking and development under one contract
Handoffs between channels	Depends on how the team works together	Between people who may never speak to each other	One team working from one shared change log
Holidays and sick days	Delivery pauses	You find cover mid-campaign	Team cover, with the same producer on the thread
White label	Internal, so it does not apply	Sometimes, and your client may end up in their portfolio	Always: mutual NDA, no client contact, no credit anywhere

Your client stays yours

We sign a mutual NDA before you share a client’s name, and we never contact your client. We will not approach, market to, quote for or accept work from them, during the project or after it.

Ad accounts, Google Business Profiles, GA4 properties and Tag Manager containers stay owned by the client or your agency. We work through access you grant, at the lowest level the work needs, with credentials in a shared 1Password or Bitwarden vault rather than email. At handover our access is revoked, and we confirm that in writing.

Reports, staging URLs and documents carry your brand only. Where client personal data is involved, we work under UK GDPR with the IDTA or UK Addendum and EU Standard Contractual Clauses. The detail is on our security page.

For UK agencies

The Dhaka afternoon runs alongside your working day, and a brief sent at 5pm London is in review by 9am. Consent Mode v2 matters for UK and EU traffic, so we set it up before campaigns scale, and client data sits under UK GDPR terms with the IDTA or UK Addendum.

For US, Canadian and Australian agencies

The Dhaka evening overlaps US East Coast and Toronto mornings, and the Dhaka morning overlaps the Sydney afternoon. Work moves forward overnight on your clock, with a summary waiting in your channel when you start. Reports follow your client’s spelling, currency and date format.