White-label SEO services for agencies

What are white-label SEO services?

White-label SEO services are search engine optimisation work that a partner carries out for your agency’s clients, which your agency then sells and reports as its own. The partner does the research, the on-page changes, the content briefs and the link building. You keep the client, the strategy conversation and the invoice, and every report carries your brand.

Agencies use it when they have sold more SEO than their team can deliver, or want to add SEO without hiring a search team. Your client sees your agency’s name on the work and nobody else’s.

White-label SEO for agencies: what we do and what you keep

We do the execution, month after month, and you keep every decision that touches the client: priorities, pricing and the relationship. Our co-founder, Md Mazidul Hossain Likhon, leads the work. He has 4+ years of hands-on SEO across 50+ clients, with a focus on semantic SEO, link building and outreach, GEO and AEO.

Research that maps to pages

Keyword research starts from search intent, then maps each query to one page on the site. That shows straight away where two pages compete for the same term, where a page targets nothing, and where a new page is needed.

Semantic SEO shapes the plan: topic clusters that cover a subject in depth, with related pages linked together, instead of one page per keyword variant.

On-page work and content briefs

We implement titles, meta descriptions, headings, internal links and image SEO directly in the CMS. For new or thin pages we write content briefs with the target query, the intent, a heading outline, the points the page must answer and the internal links in and out. Your writers, or the client’s, write from the brief.

Link building and outreach

Links come from outreach to relevant sites, with a real reason for them to link, such as a useful resource, original data or an expert comment. Every placement goes into the change log with its URL and date, so you can show the client exactly what was earned.

GEO and AEO for AI search

Google’s AI Overviews, ChatGPT search and Perplexity quote pages that answer a query clearly. Generative engine optimisation (GEO) and answer engine optimisation (AEO) shape content, entities and schema so those systems can find and cite your client’s pages.

What stays with you

You approve the keyword priorities, sign off content before it goes live and decide what to tell the client. If the client’s own team edits a page and undoes a change, the change log shows what moved and when.

If a previous supplier left poor-quality links behind, we flag them and agree a clean-up plan with you before new outreach starts.

Which SEO approach fits which client

The right starting point depends on what is holding the site back. Use this table as a first filter, and the written scope confirms it. If the client also needs paid media, our white-label digital marketing page covers how the channels fit together.

Client need	Approach	Why
Rankings have stalled and the audit is full of developer tasks	White-label technical SEO	Crawl, indexation and speed problems cap what content and links can achieve.
One or more physical locations, and map results drive enquiries	Local SEO	Google Business Profile, citations and location pages decide map-pack visibility.
A steady list of topics the client’s buyers search for	Monthly SEO retainer: research, briefs, on-page work and outreach	Content and links build on each other month after month.
A new platform, domain or URL structure is coming	Website migration with a redirect map	Rankings belong to URLs, and a missed redirect throws away what the old page earned.
Traffic arrives but few visitors enquire or buy	Conversion rate optimisation	More traffic to a page that does not convert only repeats the problem at a bigger scale.
Nobody trusts the figures in the monthly report	GA4 and Search Console set up properly before any SEO work	Reporting needs clean data, or every month starts with an argument about the numbers.

How an SEO retainer runs with your agency

You send a brief, we return a written scope and fixed price within two business days, and the work then runs to a monthly plan in a shared channel. Nothing starts until you approve the scope.

Onboarding needs Search Console and GA4 access at property level, a scoped CMS role and any previous audits or reports. The first month covers a crawl, a keyword map and a prioritised plan. After that, each month has an agreed plan, logged work and a report.

A named producer runs your account in a Slack Connect or WhatsApp channel. The team works from Dhaka (UTC+6, no daylight saving) between 09:00 and 23:00 local time.

The Dhaka afternoon overlaps the UK working day, the evening overlaps US East Coast mornings and the morning overlaps the Sydney afternoon. In practice, you can brief us at 5pm London and review the work at 9am.

Reports in your agency’s brand

Reports go out under your agency’s name, logo and colours, in your template or a Looker Studio dashboard built to match it. Our name appears nowhere, including file names and document properties.

You review each report before it goes to the client, and you can add your own commentary.

White-label SEO pricing

Ongoing SEO work is part of the Premium plan, from £2,400 a month, and of Enterprise, which is quoted. The Essential and Growth plans cover website builds, so SEO starts at Premium.

Premium includes:

• Up to 6 active projects at a time
• Builds, AI automation, SEO and paid media
• Fast-track turnaround (5 to 7 business days)
• Up to 15 pages per project
• A named producer and shared channel
• Priority support, same-day response

Enterprise adds unlimited active projects billed monthly, the full white-label suite, turnaround agreed in writing, capacity planning and reporting, and multi-brand and multi-team support.

One-off work, such as implementing a technical audit or a site migration, does not need a plan. It gets its own written scope and a fixed price. These factors move the cost of a one-off scope:

• The number of URLs and page templates involved
• The platform: WordPress, Shopify, Webflow or a headless stack
• How many fixes need theme or code changes rather than settings
• The number of locations or languages
• The state of the backlink profile and any clean-up it needs

Plans are monthly, with no lock-in. Tools, plugins and other third-party costs are billed at cost or held in your accounts. Every plan is on the rates page.

Builds you can open

We do not publish results from partner SEO work, because that work belongs to your clients. What you can open is a site our founder built for an SEO agency before SoftVolt AI.

SEO Agency in Essex is a UK SEO agency’s own website, built technical-SEO first. It has clean markup, a sound heading structure and internal linking, speed treated as a requirement from the start, and service and location page templates the agency can extend itself.

In-house hire, freelancer or white-label SEO partner

A partner suits agencies whose SEO demand moves month to month. An in-house hire suits agencies with a large, steady SEO book and the time to manage a specialist.

Factor	In-house hire	Freelancer	White-label partner
Cost	Salary plus benefits, payroll taxes, tools and your management time	An hourly or project rate that varies widely, plus your time checking the work	A monthly plan, or a fixed price against a written scope
Time to start	Weeks to months to advertise, interview and onboard	Whenever someone good happens to be free	A written scope and fixed price within two business days
Who manages the work	You do	You do	A named producer in your shared channel
Holidays and sick days	Delivery pauses	You find a replacement mid-month	Team cover, with the same producer on the thread
Technical fixes	Wait in your developers’ queue	Usually passed back to you	Built by our own developers under the same contract
White label	Internal, so it does not apply	Sometimes, and your client’s site may end up in their portfolio	Always: mutual NDA, no client contact, no credit anywhere
If it does not work out	Notice periods and a new search	A scramble to recover files and logins	Work ends at handover, with access revoked and confirmed

Your client stays yours

We sign a mutual NDA before you share a client’s name, and we never contact your client. We will not approach, market to, quote for or accept work from them, during the project or after it.

No credit links, watermarks or “built by” lines appear anywhere. Credentials live in a shared 1Password or Bitwarden vault, never in email. We ask for the least access the work needs, such as Search Console and GA4 property access instead of owner logins, and we revoke it at handover and confirm that in writing.

Where client personal data is involved, we work under UK GDPR with the IDTA or UK Addendum, EU Standard Contractual Clauses and an Article 28 data processing agreement. The full detail is on our security page.

For UK agencies

Our afternoon in Dhaka runs alongside your working day, and a brief sent at 5pm London is in review by 9am. Reports use UK English, plans are priced in pounds, and client data sits under UK GDPR terms with the IDTA or UK Addendum.

For US, Canadian and Australian agencies

The Dhaka evening overlaps US East Coast and Toronto mornings, and the Dhaka morning overlaps the Sydney afternoon, so most days include live time in your shared channel. Work moves forward overnight on your clock. Reports follow the spelling and date format your client expects.