White-label landing page development

What white-label landing page development includes

White-label landing page development means an outside team builds the campaign pages your agency sells, under your brand. We build the page and the measurement around it, and your team keeps the strategy, the ad accounts and the client.

The page is half the job. The other half is making sure Google Ads, Meta and GA4 agree on what happened:

• UTM parameters and click IDs (gclid, fbclid) captured in hidden form fields, so the client’s CRM knows which campaign produced each lead.
• One conversion per submission, with no duplicates when a visitor refreshes the thank-you page.
• Consent Mode v2 defaults set before any tag fires, with each consent state tested.
• Message match, so the headline and offer on each variant follow the ad group that sends traffic to it.
• Spam protection on every form that adds no friction for real visitors.

Next.js or WordPress for campaign pages

Use Next.js when page speed and the number of variants matter most. Use WordPress when the client’s team wants to edit the page themselves.

Campaign need	Approach	Why
High paid spend and several variants	Next.js on Vercel	Pages are pre-rendered and served from a global network, so mobile loads stay quick
The client’s team edits copy every week	A lean WordPress template without a page builder	A familiar admin, with only the fields the page needs
The client already runs a headless site	A new route in the existing Next.js app	The same design system and deploy, with no second platform

Forms on Next.js pages post through a server route handler, so the browser never talks to the CMS or the CRM directly. Our founder used the same pattern on The Bulk Bag Man, a headless WordPress build with a Next.js front end.

Tracking checklist before traffic goes live

No campaign should send traffic to a page whose conversions nobody has tested. Before launch, we check that:

• each form and call button fires the GA4 key event and the ad platform conversion once
• Google Ads conversions, and enhanced conversions where the account uses them, line up with the GA4 count
• Meta Pixel and Conversions API events deduplicate correctly
• consent banner choices change what fires, on mobile and desktop
• Core Web Vitals hold up on a real mid-range phone, alongside the lab score

For tracking problems across a whole site, see analytics and tracking. For deciding what to test on the page, see conversion rate optimisation.

Pricing and how it fits your campaigns

Landing pages run under your monthly plan like any other build, within its page limit. Essential starts from £500 a month, with up to 5 pages per project. A one-off page or a set of variants outside your plan gets a written scope and fixed price first.

If a campaign starts next week, say so in the brief. We will tell you whether we can hit the date and what it costs. See every plan on our rates page.

Landing pages sit within our white-label web development service, alongside full site builds.