White-label web design for agencies

What is white-label web design?

White-label web design means an outside team designs the structure and interface of a website that your agency presents as its own work. The designers stay invisible: the Figma file sits in your workspace, every document carries your brand, and nobody contacts your client. You run the presentations and own the sign-off.

It suits agencies with no designer, or with one designer and three redesigns in the same month. Because our developers build what we design, every file is planned for the platform it will run on from the first wireframe.

What a white-label web design partner handles for your agency

We turn your brief into an approved, build-ready Figma file. You present the work, gather the client’s feedback and decide what changes.

Behind the deliverables list sits work that clients rarely notice until it is missing:

• Structure first. A sitemap and user flows for the main enquiry or purchase path come before any styling. They start from the client’s services and the pages that already bring in search traffic.
• Every state. We design hover, focus, error, empty and loading states, form validation messages, the 404 page and search results.
• Real content. Layouts are tested with long product names, short headlines, missing images and the client’s own copy, so the build holds up once editing starts.
• Accessibility from the wireframe. We design to WCAG 2.2 AA, which sets text contrast at 4.5:1 or more and tap targets at 24 by 24 CSS pixels or more. Focus indicators stay visible, and every form field gets a label.
• Conversion-led structure. Each page gets one main action, the offer and proof near the top, and forms that ask only for what the client’s CRM uses.
• A design system. Colour, type and spacing become tokens, and repeated elements become Figma components with variants, so the developer builds each one once.

What stays with you: brand direction, client presentations, feedback rounds and final approval. If the client is writing new copy, we flag early where a layout needs more or less of it.

Which design approach fits which client

Choose the approach by what the client needs to change after launch, then design for the platform that will run it. The scope names both, with the reasons.

Client need	Approach	Why
A new brand or a full redesign	Full UX and UI with a design system	Every later page and campaign reuses the same components
An existing brand guide and a few new templates	UI design inside the current system	Faster, and the new pages match the live site
A marketing team that edits pages every week	Design for WordPress blocks or Elementor	Components map to blocks the editor can rearrange without breaking the layout
A fast site, or an app with logins and dashboards	Design for a Next.js component library	Each Figma component becomes one React component
A design-led team that wants to edit visually	Design for Webflow	The class system planned in Figma carries straight into Webflow
A paid campaign with one goal	Landing page design and build	Fewer exits, a short form and a template your team can clone

How a white-label website design project runs

A named producer runs the project in your shared Slack Connect or WhatsApp channel. Every round arrives as a Figma link you can share under your brand. Wireframes come first, then the key templates in full UI, then the remaining pages.

We work in your Figma workspace or in a project you share with us, so the file is yours from the first frame. Clickable prototypes run from Figma, ready for your own client meeting. The number of feedback rounds is written into the scope.

The team works from Dhaka (UTC+6, no daylight saving). Send feedback at 5pm London and the revised frames are waiting at 9am. Dhaka evenings overlap East Coast mornings in the US and Canada, and Dhaka mornings overlap the Sydney afternoon.

When the design is approved, the build starts from the same file. Our developers review the wireframes before the UI is drawn and use the same component names in code as in Figma. They compare each built page with your frames before you see it.

Our white-label web development page explains how the build runs.

Web design pricing

Design work gets a written, fixed-price scope from your brief, on its own or together with the build that follows. Nothing starts until you approve it.

The monthly plans are written around builds, so the build of an approved design can run inside your plan:

• Essential, from £500 a month: 1 active project and up to 5 pages per project. It covers WordPress and WooCommerce builds, mobile-responsive on every build.
• Growth, from £1,200 a month: up to 3 active projects and up to 10 pages per project, adding headless Next.js. A named producer works in a shared channel with you.
• Premium, from £2,400 a month: up to 6 active projects and up to 15 pages per project. AI automation, SEO and paid media sit alongside builds.
• Enterprise, quoted: unlimited active projects and turnaround agreed in writing.

The price of a design scope moves with:

• the number of unique templates (a blog post template is designed once, whether the site has 10 posts or 500)
• whether a brand guide or design system already exists
• how many components and states need designing
• the number of feedback rounds
• prototype detail, from linked screens to full interactions
• the deadline

See every plan and the pricing terms on our rates page.

Builds you can open

White-label design work stays with the agency that commissioned it, so we show live builds instead. Our founder delivered both before SoftVolt AI, and both show how the pages and enquiry paths were structured.

• Patriot Insurance Group website: a full-stack WordPress build for a division of a US insurance group. The services architecture separates personal, business and industry cover. Enquiry and quote-request flows sit alongside a content structure the client’s team can maintain without breaking templates.
• Yume Nihongo language school website: course and admissions pages for a study-in-Japan programme, with the document-to-visa process laid out step by step. Enquiry paths serve both students and parents.

In-house designer, freelancer or a white-label web design agency

A white-label web design agency suits agencies whose design work arrives in bursts. An in-house designer suits a steady flow of brand and website work.

Factor	In-house designer	Freelancer	White-label partner
Time to start	Weeks or months to hire and onboard	Whenever someone good is free	A written scope and fixed price within two business days
Who manages the work	You do	You do	A named producer in your shared channel
From design to build	You still need a developer	Often design only, so you still need a developer	The same team builds it, or hands a spec to your developers
Accessibility	Depends on the hire	Depends on the individual	WCAG 2.2 AA checked in Figma and again in QA on the build
Holidays and sick days	Work pauses	You find a replacement mid-project	Team cover, with the same producer on the thread
Confidentiality	Internal, so it does not apply	Varies, and your client’s site may end up in their portfolio	Mutual NDA, no contact with your client and no credit anywhere

If you already employ a designer, use us for overflow months or for the build. If you do not, we cover design and development under one contract.

Your client stays yours

Your client never learns we were involved, and that promise is written into the contract.

• A mutual NDA, on our template or yours, before you share a client’s name or brand files.
• Figma files live in your workspace, and your designs never appear in our portfolio or on LinkedIn without your written permission.
• We will not approach, market to, quote for or accept work from your client, during the project or after it.
• Logins and brand assets arrive through a shared 1Password or Bitwarden vault, with least-privilege access that we revoke at handover and confirm in writing.
• Where client personal data is involved, we sign an Article 28 data processing agreement. Transfers run under UK GDPR with the IDTA or UK Addendum, and under EU Standard Contractual Clauses.

Read our security and confidentiality practices for the detail.

For UK, US, Canadian and Australian agencies

The team, the terms and the plans are the same everywhere. The difference is when your day overlaps with ours.

For UK agencies

Dhaka afternoons overlap your working day, so feedback you send after a client meeting reaches the designer while they are still working. Plan prices are in pounds, and client personal data is handled under UK GDPR with the IDTA or UK Addendum.

For US, Canadian and Australian agencies

Dhaka evenings overlap East Coast mornings, so you can leave comments in Figma before the designers sign off and see revisions the next day. If your client uses US or Australian spelling, say so in the brief and the file follows it. Dhaka mornings overlap the Sydney afternoon, and we can sign your NDA and contractor agreement.