White Label SEO Pricing in 2026: What Agencies Pay

White label SEO pricing in 2026 usually means a monthly fee for each client campaign. On the public pricing pages we checked in October 2026, monthly SEO plans ran from $355 to $2,219. One UK-facing provider puts most UK packages at £400 to £1,200 per client per month.

The headline number tells you less than the pricing model, the scope behind it and how openly the provider shows its work. This guide covers each of those, with a worked margin example and the red flags to check before you sign.

White label SEO pricing at a glance

These prices come from each provider’s own pricing page, as listed in October 2026. We quote them as neutral market reference points. Check the live page before you budget, because providers change prices and terms.

Provider and plan	Listed price	Pricing model	Notes from the page
SEOReseller pricing and packages: Local SEO	$499 per client, billed monthly	Per campaign, monthly	No contracts for your clients, and a 30-day notice period if your agency stops using them entirely
SEOReseller: National SEO	$699 per client, billed monthly	Per campaign, monthly	White-labelled reporting on every client campaign
SEOReseller: GBP Only	$299 per client, billed monthly	Per campaign, monthly	A Google Business Profile plan, priced apart from full SEO
Agency Platform SEO plans: Starter to Platinum	$355 to $2,219 a month	Tiered monthly plans	Shown at its Gold Membership rate; tiers rise from 10 to 75 primary focus keywords
Uplers white label marketing services	$25 to $40 an hour	Per hour	A general rate across its white label marketing work, with 10% extra for Australian or Singapore hours and 20% extra for US time-zone support
BrightLocal Citation Builder	From $2 per citation	Per deliverable	Unbranded reports that agencies can present as their own

These providers list their prices in US dollars, so we have left them in dollars. SEOReseller states plainly that it does not guarantee results, which is the honest position for any SEO provider.

The four pricing models, and when each one fits

Most white label SEO providers sell on one of four models. Each one moves risk between you and the provider in a different way.

Model	How you pay	Suits	Watch for
Per campaign, monthly	A fixed fee per client each month	Ongoing SEO retainers that you resell month after month	Vague inclusions, such as “on-page optimisation” with no page count
Per hour	Logged hours at an agreed rate	Technical backlogs and work of uncertain size	Open-ended hours with no estimate or cap
Per deliverable	A unit price per citation, article or audit	Topping up a retainer with extra output	Buying volume when the client needs a plan
Revenue share	A percentage of what you bill the client	Testing a new service with little cash up front	The provider sees your client pricing, and its fee rises when yours does

Per campaign, monthly

Both SEO price lists in the table use this model. SEOReseller prices each client campaign monthly, and Agency Platform sells tiers that rise with the number of keywords and content pieces.

It works because your client also pays you monthly, so cost and revenue line up. Ask for the inclusions in numbers: pages optimised, content pieces, links earned and the report each month.

Per hour

Hourly pricing suits work that is hard to size in advance, such as clearing a technical audit across many page templates. Uplers lists $25 to $40 an hour across its white label marketing services, and charges more for Australian or US hours.

With hourly billing, the risk sits with you, because hours can run on. Ask for an estimate per task and a cap that needs your approval before anyone goes past it.

Per deliverable

Some SEO work comes in clean units. BrightLocal’s Citation Builder, for example, starts at $2 per citation and includes unbranded reports.

Unit pricing makes cost easy to forecast. It does not decide what the client needs, though. Someone still has to choose which pages get content and which listings matter.

Revenue share

With revenue share, the provider takes an agreed percentage of what you charge the client. None of the pricing pages we opened published a rate, so treat any offer as a negotiation.

It lowers your risk on a new service. The trade-off is that the provider needs to know your client pricing. The deal also gets harder to unwind once several clients sit on it.

What drives the price

Two plans with the same price can hide very different amounts of work. These factors move the number most.

• Keywords and pages in scope. Agency Platform’s tiers climb from 10 to 75 primary focus keywords, and from one to four content pieces.
• Local or national targeting. SEOReseller lists national SEO at $200 a month more than local SEO.
• Content and links. In our experience, writing and outreach take the most hours in a retainer. Ask how many pieces and placements a month the fee covers.
• Technical work. The platform, the number of page templates and whether fixes need code all change the effort. A WordPress settings change and a Shopify theme edit are different jobs.
• Locations and languages. Each extra location or language adds research, pages and tracking.
• Time zone and communication. Live overlap with your team costs more with some providers, as the Uplers surcharges show.
• Reporting and account management. A named contact and a report in your template take real time, and the price should reflect it.

When you compare quotes, put them in a table with the same rows: keywords, pages, content, links, reporting and notice period. The cheapest line often turns out to include the least.

Margins: what agencies add on top

Most of the pages we opened leave retail pricing to you. Agency Platform says you control retail pricing and keep the markup, and SEOReseller gives no suggested retail price.

Only one page gave a margin figure. ROI Minds’ guide to white label SEO in the UK advises a target gross margin of 60% to 70% on every retainer.

The same page treats a margin under 50% as a sign that provider costs are too high or the retainer is underpriced. That is one provider’s guidance, not an industry survey, so test it against your own costs.

Worked example: margin versus markup

Margin and markup often get mixed up, and the mix-up costs money. Say your white label provider charges £600 a month for one client campaign.

• You charge the client £1,500, so your gross profit is £900.
• Your margin is £900 ÷ £1,500, which is 60%.
• Your markup is £900 ÷ £600, which is 150%.
• If you “add 60%” to the £600 cost instead, you charge £960. Your margin is then only 37.5%.

A simple rule: retail price equals cost divided by (1 minus your target margin). For a 60% margin on £600, that is £600 ÷ 0.4, or £1,500.

Your margin also has to pay for your own team. Count the account manager’s calls, the report reviews and the client’s questions before you set the retail price.

Red flags in white label SEO pricing

A low price is not a red flag on its own. These are, at any price.

• Guaranteed rankings.Google’s guidance on hiring an SEO says nobody can guarantee a number one ranking on Google. A provider that promises positions is guessing, or using tactics that put your client’s site at risk.
• Unexplained link packages. “20 links a month” with no list of sites is a warning sign. Google’s same guidance tells site owners to avoid SEOs who talk about link popularity schemes. Ask for every placement with its URL and date.
• Secretive methods. Google also warns against SEOs who will not clearly explain what they plan to do. If the provider cannot tell you what changed on the site this month, your report cannot either.
• Reports with rankings and nothing else. A report should show the work done. Positions alone can move for reasons outside anyone’s control.
• Long lock-ins on a first contract. SEOReseller and Agency Platform both list month-to-month or short-notice terms. A 12-month minimum before you have seen any work puts all the risk on you.
• Accounts the provider owns. If the provider holds the Search Console, GA4 or reporting accounts, you lose the history when you leave. Keep them in the client’s name or your agency’s.

How we price white label SEO at SoftVolt AI

We price ongoing SEO on a monthly plan and quote one-off work separately. Ongoing SEO sits in our Premium plan, from £2,400 a month, and in Enterprise, which we quote.

Essential and Growth cover website builds, so SEO starts at Premium. Premium covers up to 6 active projects at a time across builds, AI automation, SEO and paid media. It includes a named producer and same-day priority support.

One-off work, such as implementing a technical audit, gets a written scope and a fixed price within two business days. The cost depends on the URLs and templates involved, the platform and how many fixes need code. Our technical SEO implementation page explains that work.

Plans are monthly with no lock-in. We bill tools and other third-party costs at cost, with no mark-up, or you hold them in your own accounts. Every plan is on the rates page.

We do not guarantee rankings. We log every change and every link with its URL and date, so your report shows exactly what your client paid for.

Send us your next SEO brief

If SEO clients are waiting, see how our white-label SEO services run under your brand. Then send us a brief, and we will reply with a written scope and a fixed price within two business days.

We sign a mutual NDA before you share a client’s name, and we never contact your client.